1. Our Commitment 
   
   We are committed to protecting your privacy. We value the trust that you place in us by providing to us your personal data and we are committed to taking all reasonable precautions to protect your personal data from misuse and keeping it secure by complying with all applicable data protection laws and regulations in Hong Kong, as amended from time to time. We regularly review this Privacy Policy and may revise it from time to time. Please read on for more details on how we collect, use, transfer and retain your personal data.
    
2. Provision of Your Personal Data 
   
   You may be asked to provide your personal data to us when purchasing our products or using our services, website or mobile applications. You are not required to provide the personal information that we request, but we may not be able to provide you with our products or services or you may not be able to login to our website or mobile applications without those information.  
    
3. The Types of Personal Data We Collect
   
   The types of personal data we collect may include:
   (a) your name, telephone number, email address, home, mailing, billing or delivery address, your day and month of birth, your payment and credit card information and other personal data you voluntarily provide to us; and
   (b) IP address, real-time geographic location data, browser settings, browsing records and other internet log on information of your computer or mobile device.
    
4. Purposes of Collection
   
   Your personal data may be used for one or more of the following purposes (“Purposes”):
   (a) communicating with you;
   (b) verifying your identity and any accounts you have with us;
   (c) administrating any membership or other marketing, promotional or corporate programs that you participate in;
   (d) processing your orders for products and services you place with us (including maintaining your shopping cart on our website, billing and payments);
   (e) handling and responding to your inquiries, suggestions or complaints;
   (f) developing new products and services;
   (g) conducting customer surveys;
   (h) providing you with tips on personal care and grooming;
   (i) conducting data, research, statistical and behavioural analysis to help us better understand you and to improve our services and products;
   (j) customising our website and its contents to your particular preferences;
   (k) with your consent, conducting direct marketing activities; and
   (l) any other purposes directly related to any of the above purposes.
    
5. Transfer of Personal Data
   
   We may disclose or transfer your personal data to our related companies or any third party service providers, whether within or outside Hong Kong, as necessary on a need-to-know basis to fulfill any of the Purposes or process your personal data. We may also disclose or transfer your personal data to any other party when we believe such disclosure or transfer is required for legal or regulatory  reasons or where it is necessary to protect our interests (as permitted by law).
    
6. Retention of Personal Data
   
   We will retain your personal data for as long as it is necessary to fulfill the Purposes for which the personal data is to be used and delete any of your personal data that we have stored as soon as reasonably practicable, subject to, or where otherwise required by law or permitted by law.
    
7. Direct Marketing
   
   We intend to use your personal data for direct marketing including:
   (a) marketing our products and services, activities, contests, promotional offers (benefits and privileges), special events and any other information which we think may be of relevance, or sending out free product samples;
   (b) marketing products and services, activities, contests, promotional offers (benefits and privileges) and special events of our vendors, business partners or third party service providers; and
   (c) conducting researches and evaluation.
   
   Such marketing activities may be provided to you in various methods in accordance with the personal data you provide to us, including advertisement, postal mail, telephone call, email, text or messages on your mobile devices.
   
   We will not use your personal data for direct marketing activities unless we have received your consent (which includes an indication of no objection). You may partially or entirely opt-out of receiving information in relation to the direct marketing activities by indicating your preference where appropriate or request us to change your preference (without any fees), at any time by contacting our Customer Service Representative as set out below under “Further Information” or the unsubscribe link provided.
    
8. Protection of Information
   
   To protect your personal data while you are using our website, we use sophisticated encryption technology and secured servers to keep your personal data safe. All your ordering information is protected during transmission by using the Secure Sockets Layer, which encrypts the information that you input so that it cannot be read in transit. Other security measures include restricting access to personal data to employees who have a need to use the data and who have been trained to handle such data properly and observe confidentiality. No unauthorized access will be allowed.
    
9. Cookies
   
   We use cookies to automatically collect information about you when you visit our website (such as the type of the internet browser and operating system you are using and the domain name of your internet service provider). Cookies are small pieces of information that your web browser stores on your computer when you visit a website. Our cookies identify your computer to us and allow us to personalize your shopping experience and recognize you when you return. Information collected from these cookies may be used for the Purposes.
   
   Most browsers automatically accept cookies. You may choose to disable cookies on your computer by changing your browser’s settings. If you disable cookies, you may not be able to use all features and services offered on our website.
    
10. Websites of Third Parties
    
    This Privacy Policy only applies to us and our website, but not to any other third parties (including any websites maintained by them). When you click on links and/or ad banners that take you to either third parties’ websites or websites of companies associated with us, you will be subject to the privacy policies of those parties. Whilst we support the protections of privacy on the internet, we do not accept responsibility for any actions taken by third parties outside our web domain.
     
11. Rights of Access and Correction 
    
    You have the right to request access to, and the correction of, your personal data held by us about you. If you wish to access or correct your personal data, please contact our Customer Service Representative as set out below under “Further Information”. We will verify your identity before handling your request and a reasonable administrative fee may be charged for complying with such request.
     
12. Changes to Privacy Policy
    
    We may change this Privacy Policy from time to time by posting the updated version of the Privacy Policy on our website (www.foreverpets.hk). We encourage you to visit frequently to stay informed of our most updated version.
     
13. Further Information
    
    If you have any questions regarding this Privacy Policy, please contact our Customer Service Representative: 

• by telephone: (852) 6308-0328
• by e-mail: info@foreverpets.hk

In case of discrepancies between the English and Chinese versions, the English version shall apply and prevail.